HOW CAN YOU CONTROL YOUR PERSONAL INFORMATION?

We will take commercially reasonable steps to implement your opt-out requests promptly; but you may still receive promotional information from us by mail for up to 120 days due to printing and mailing schedules, and up to 10 days for e-mail.

SECURITY OF YOUR PERSONAL INFORMATION

We use Secure Sockets Layer (SSL) technology to encrypt important information, such as your credit card data, in an effort to prevent unauthorized access during transmission of your orders over the Internet. We incorporate standard industry practices internally and with our service providers, which we believe suits the degree of sensitivity of the information involved to maintain the security of your personal information and to avoid its disclosure except as described in this Privacy Policy. Your personal information may also be protected by the password you created when you registered at our website where this feature is offered. The confidentiality of any password is yours to protect. You may change it at anytime by following the instructions on the website.

Although we have implemented systems and procedures to secure the data maintained by us, security during Internet transmissions can never be assured. Staff BMX employees are made aware of our privacy practices through periodic communications and training. Our policy is to limit access to personal data to those employees or agents with a specific need to access or retrieve this information. We store data on multiple service systems, in controlled environments. To maintain security, we conduct internal reviews of our security measures on a regular basis. Remember, however, that any personal information you post in chat rooms or message boards is available to anyone.

CHILDREN'S PRIVACY

Staff BMX is strongly committed to protecting the safety and privacy of children who visit our websites. We do not knowingly collect personal information online from children under 13 to ensure compliance with this Privacy Policy and the Children's Online Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying regulations under United States federal law protect the privacy of children using the Internet. Our website may include content that we believe to be unsuitable for children under 13 and which are not necessarily monitored. We encourage all parents to talk to their children about online safety and to monitor their children's use of the Internet.

CHANGES TO OUR PRIVACY POLICY

We will occasionally update this Privacy Policy as necessary to protect our users and to comply with a changing environment. We recommend that you check the Privacy Policy when you visit our website to be sure that you are aware of and understand our current policy. If we make material changes to this policy, or in how we use or collect your personally identifiable information, we will prominently post such changes prior to implementing the change. We will not make any retroactive material changes in how we handle previously collected personal information unless you allow us to do so, or unless we are legally required to do so, and in such a case we will e-mail registered website visitors information on material changes to this Privacy Policy.

Your California Privacy Rights

Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal customer information Staff BMX shares with third parties or corporate affiliates for those third parties or corporate affiliates' direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: Staff Bicycle, Inc., Customer Service Department, 485 Locust St., Lakewood, NJ 08701. In your request, please specify that you want a "Your Staff BMX California Privacy Rights Notice". Please allow at least 30 days for a response.

CONTACT INFORMATION

If you have any questions about this Privacy Policy or our privacy practices you can contact us by mail at:

Staff Bicycle, Inc. Customer Service Department 485 Locust St. Lakewood, NJ 08701

Updated February, 2008